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Time for Your Meds

Everyone Loves Bonuses

on December 18, 2013
Vegas in the desert

Vegas in the desert (Photo credit: Bert Kaufmann)

Guess what? I like to get something for nothing. Show me someone who doesn’t and I’ll show you someone who is either not telling the truth or has too much money for their own good. So yes I pick up buy one get one free deals, collect coupons, get money off at the gas station – all the normal stuff. If there’s a promotion available on something I want, then I will use it.

On my European trip I noticed the same thing around the betting industry (yes as you can tell, it’s certainly something that captivated my interest as I haven’t stopped going on about it since).

If you think about it, Vegas has been doing loyalty points since time began. Sit for long enough at the tables and you’ll get comped a free meal, show tickets or even free nights in the hotel. It’s nothing new. I mean you only have to sit down at all to get yourself free drinks if the waitress is nearby.

What Las Vegas doesn’t do enough of, or in most cases doesn’t do at all, is loss leading promotions – something to get you through the door in the first place. They probably figure it’s not necessary as normally their gaming tables and sportsbooks are full without them having to do anything extra. But online, the situation is very different. Online bookies have to work very hard to get new customers and even harder to keep them.

With most online betting companies you get both type of betting promotions particularly on sports. First of all there is always something to get you through the door, either a no deposit bonus, a matched bet or a “place one bet get one bet free” type of offer.

Then when you’ve joined and opened your account, there’s more stuff to keep you engaged. Things like money back offers, insurance on losing bets, free bets in play if you bet before the start of the game. All sorts of stuff I didn’t even get chance to look through it all.

Makes sense really, because there is so much competition. If these bookies didn’t make all that effort to keep you loyal to them, chances are you’d just wander off and try somewhere else. You need to work hard to get customers and you need to work hard to keep them, that’s the way the online betting market works.

So if and when you’re allowed to and choose to try your hand at online betting, those promotions and rewards are coming your way. Just something to look forward to and brighten up your day.


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